Ferrari has officially introduced its first all-electric vehicle, the Luce, marking a significant step in the company’s transition to electric mobility. The model was designed by Jony Ive, the former chief design officer at Apple, resulting in a distinctive aesthetic that departs from traditional Ferrari styling.

The Luce delivers high performance, featuring a powertrain with four electric motors that generate a combined 1,050 horsepower and 990 Nm of torque. The car can accelerate from zero to 62 miles per hour in 2.5 seconds and reach 124 mph in 6.8 seconds, with a top speed of 192 mph. The vehicle incorporates advanced features such as four-wheel steering, an active suspension system inspired by Ferrari’s F80, and a near-even weight distribution of 47/53 front to rear. It rides on 23-inch front wheels and 24-inch wheels at the rear.

In a departure from conventional electric vehicle design cues, Ferrari engineers have chosen not to add artificial engine sounds. Instead, they amplified the natural sound and vibrations produced by the inverter on the rear axle to create a unique acoustic experience, likened by some to an electric guitar plugged into an amplifier.

The Luce also introduces striking design elements, including rear-hinged rear doors that open outward in a manner similar to Rolls-Royce models. The five-seat interior emphasizes craftsmanship and detail, featuring unconventional touches such as a launch control switch positioned above the driver’s head, reminiscent of helicopter controls. The central touchscreen is mounted on a swivel ball joint, allowing adjustable positioning.

Priced at £440,000 before taxes and options, the Luce is expected to cost over £500,000 in total. Ferrari anticipates that the majority of buyers will be new to the brand, rather than existing owners of the company’s traditional V6, V8, and V12 supercars.

The launch has drawn mixed reactions online and reportedly affected Ferrari’s share price, reflecting the challenges automakers face as they balance heritage with innovation in the rapidly evolving electric vehicle market. Both Ferrari drivers and enthusiasts are assessing the new design and performance characteristics of the Luce, as the company positions itself for a future beyond internal combustion engines.