Logan International Airport has introduced Amelia, a holographic avatar designed to assist travelers with navigation and information needs. Unlike traditional airport kiosks, Amelia provides interactive, three-dimensional maps while delivering spoken directions, and offers QR codes for step-by-step guidance to various locations within the airport.

Amelia employs a spatial computing platform that enables the holographic display to simulate a physical presence, complete with human-like features such as casting a shadow. This technology, developed by Proto, is the first hologram in-person display system available commercially.

The system supports detailed information for approximately 400 points of interest at Logan Airport, with plans to expand that number to more than 1,000. It offers updates on parking availability, TSA wait times, weather conditions, and route information. Amelia is also multilingual, designed to assist passengers who may encounter language barriers, improving the overall travel experience.

Proto’s founder, David Nussbaum, stated that Amelia is expected to assist at least 150,000 passengers in its first year of operation. Notably, about 20% of interactions have taken place outside normal staffed hours, highlighting its utility during less busy times. The presence of Amelia aims to reduce passenger anxiety by providing a reliable and accessible source of information in a complex airport environment.

Prior to its deployment at Logan, similar holographic technology has been tested at major airports including JFK, LaGuardia, and San Francisco International. At JFK, the hologram was primarily used for entertainment purposes, whereas at Logan, the emphasis is on service and practical assistance.

The use of holographic avatars such as Amelia reflects an emerging trend in airport customer service, leveraging advanced technology to enhance wayfinding and passenger engagement.