The New York Knicks’ recent successful season has sparked renewed enthusiasm across the city, fueled not only by the team’s performance but also by an unusual superstition centered on an orange purse. Knicks starter Karl-Anthony Towns has credited this item—owned by his fiancée, Jordyn Woods—with bringing good luck to the team during their playoff run.

Woods, an influencer and founder of the clothing brand Woods by Jordyn, has become known as one of the NBA’s luckiest partners. The orange purse, which has since gained considerable attention, is now displayed at New York’s Solomon R. Guggenheim Museum. The bag is considered a symbol of fortune, accompanying the Knicks through a decisive 13-game winning streak that began on April 25.

However, the charm faced a setback during Game 3 of the NBA Finals at Madison Square Garden, where a no-bag policy was instituted due to the attendance of then-President Donald Trump. Unable to bring the purse into the arena, Woods adapted by wearing shoes featuring the same distinctive orange print from her brand’s collection, which was launched that day. An Instagram post from Woods by Jordyn humorously acknowledged the change: “We heard bags aren’t allowed tonight… Don’t worry, we’re running a new play.”

Despite this substitution, the Knicks lost Game 3, intensifying the significance of the orange purse among fans and the team. The perceived connection between the bag and the team’s success led to a surge in demand. Following the initial sellout of inventory, Woods by Jordyn began producing the purse on a made-to-order basis.

The purse returned to Woods’s possession by Game 4 of the Finals, and the Knicks proceeded to clinch the championship in Game 5, ending a decades-long title drought for the city. The sequence of events transformed what began as a lighthearted superstition into a genuine symbol of hope and determination for the team and its supporters.