Restoration Hardware (RH), the American luxury homewares company, has opened a new location in London, transforming the historic Queensberry House in Mayfair into a vast showroom that also features two onsite restaurants. The venue occupies the 1720s Italianate building behind the Royal Academy of Arts, previously home to Abercrombie & Fitch’s UK headquarters.

The extensive showroom spans a considerable space, offering an array of high-end furniture and home accessories that cater to affluent clientele seeking statement pieces. The collection includes oversized teak dining tables, large-scale decorative maps, and substantial chandeliers designed for multiple rooms or even secondary bathrooms. Prices reflect the luxury positioning, with items such as coffee tables retailing for upwards of £7,000.

RH prefers to describe the Mayfair site not simply as a retail store but as a “gallery,” aligning with its branding language that refers to corporate gatherings as “adventures” and depicts the company as a “cause.” The aesthetic of the space is opulent, featuring soaring columns, champagne-colored walls, and gold leaf detailing, emphasizing a lavish ambiance that aims to immerse visitors in a unique luxury environment.

The two dining options at the venue further underscore the blending of retail with experiential luxury. One restaurant, designed by Anouska Hempel and accessible via a Norman Foster-designed elevator, is located on the rooftop. The other, called the Dining Room, offers an extensive menu with a wide variety of dishes that might be expected in upscale room service, including caviar-topped items, truffle risotto, seafood towers, whole fish, lobster, and wagyu beef priced at £99 per serving.

This combination of high-priced home furnishings and fine dining within a single location is unusual for a furniture retailer and reflects RH’s strategy to create an immersive environment that appeals to wealthy consumers by merging lifestyle, shopping, and dining experiences under one roof. The London gallery’s mix of historical architecture and contemporary luxury intends to offer customers a distinctive setting for both browsing and socializing.