Actor Jason Sudeikis, known for his role in the popular series *Ted Lasso*, is expressing hopes that the show’s upcoming fourth season will help increase the profile of women’s football. The new series follows his character as he returns to Britain to take on the role of coach for Richmond AFC’s women's team.

Sudeikis, 50, and *Ted Lasso* co-creator Brendan Hunt said their enthusiasm for women’s football grew during the UEFA Women’s Euro 2022 tournament. At that time, they were in London when the England national team, known as the Lionesses, won the championship. The pair described the widespread national celebrations as an exciting moment and said they had the opportunity to meet and develop friendly relationships with some of the players.

The actor noted that previous television portrayals have contributed to the growing popularity of men’s football, and he hopes the latest season can have a similar effect in promoting the women’s game. Sudeikis remarked on the positive reception that men’s football has received and expressed optimism that audiences will embrace the women’s game as well through the new storyline.

While the show has traditionally focused on the men’s league, the pivot to featuring a women’s team marks a new direction, reflecting broader changes in public interest and media representation of women’s sports. This move aligns with a growing global awareness and support for women’s football following high-profile tournaments and increasing media coverage.

Overall, both Sudeikis and Hunt see their involvement with *Ted Lasso* as a platform to shine a spotlight on women's football and contribute to its continued growth and visibility.