AJ Bell enjoys record £3bn inflows for the quarter

By the Editorial Team · Friday, July 24, 2026

AJ Bell saw its customer base grow by 39,000 to 762,000 in Q2 2026, with net inflows rising 43 percent to £3 billion, driven by strong demand across both advised and direct client segments. The company also cut fees on its core managed portfolios and expects full-year profits to surpass earlier forecasts, positioning it for continued market expansion.

AJ Bell, the investment platform, reported significant growth in customer numbers and record net inflows during the second quarter of 2026. The company’s customer base increased by 39,000 in the three months ending June 30, reaching a total of 762,000 users. This represented a 23 percent rise compared to the same period last year and a 5 percent increase over the previous quarter.

The platform experienced broad-based growth across its customer segments. Total advised customers increased by 6 percent year over year to 191,000, while direct-to-consumer clients expanded by 30 percent, totaling 571,000. Assets under administration grew by 26 percent from the prior year to £121.5 billion. Net inflows for the quarter rose sharply to £3 billion, up 43 percent from £2.1 billion in the same period of 2025.

Chief Executive Michael Summersgill attributed the growth to structural trends in the UK market, highlighting a shift as more individuals take greater responsibility for their long-term financial planning. He noted that ongoing investment in the company’s brand and product offerings, combined with its dual-channel model serving both advised and direct customers, positioned AJ Bell well to capture increasing market share.

In addition to growth metrics, AJ Bell implemented a fee reduction on its core managed portfolio range, lowering charges to 0.12 percent per annum from 0.15 percent. The company framed this move as part of a commitment to pass on economies of scale to customers, maintaining a competitive pricing stance.

Summersgill emphasized the appeal of AJ Bell’s low-cost and user-friendly propositions, citing strong returns from continued marketing efforts. In its interim results report published in May, the firm indicated it expected full-year pre-tax profit to exceed earlier forecasts and signaled plans for increased investment in the second half of the year.

Despite the positive operational results, shares in AJ Bell declined by 3 percent, or 18.5 pence, to 596.5 pence following the quarterly announcement. Nonetheless, the stock remains up 35 percent year to date.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.