Al Abdulghani Motors Highlights EV Readiness at AEMOB Forum

By the Editorial Team · Thursday, September 10, 2026

Al Abdulghani Motors showcased the Lexus RZ 500e and Toyota Land Cruiser 300 HEV at the Autonomous e-Mobility Forum 2026, highlighting its commitment to electric vehicle readiness in Qatar. This effort supports the country’s broader strategy to develop a sustainable transport ecosystem by advancing EV technology, infrastructure, and customer support.

Al Abdulghani Motors, the official distributor of Toyota and Lexus in Qatar, showcased its advancements in electric vehicle (EV) readiness at the second Autonomous e-Mobility Forum (AEMOB Forum 2026), held on September 7-8 at the Qatar National Convention Centre in Doha. The event brought together government representatives, policymakers, industry experts, and leaders from the transportation and technology sectors to discuss the future of electric and autonomous mobility, emphasizing innovation, smart infrastructure, and policies aimed at fostering sustainable transport systems.

As a Silver Sponsor of the forum, Al Abdulghani Motors presented the Lexus RZ 500e, the first battery electric SUV from Lexus launched in Qatar, alongside the Toyota Land Cruiser 300 Hybrid Electric Vehicle (HEV). The RZ 500e is a purpose-designed BEV featuring a newly engineered system, which offers an extended driving range, reduced charging time, and Lexus’ DIRECT4 all-wheel-drive technology. These attributes demonstrate the company’s commitment to introducing advanced mobility solutions adapted to evolving market demands.

Samer Al Saleh, National Sales Director at Al Abdulghani Motors, participated in a panel discussion on electric mobility, sharing insights into the company’s preparation for the expanding EV sector. He highlighted the crucial role of dealer network readiness, customer trust, aftersales services, ongoing vehicle support, and distributor adaptation amid the increasing integration of connected vehicle technologies and in-car digital systems.

Al Saleh emphasized that Qatar’s transport landscape is experiencing rapid transformation, driven by growing interest in electric and smart mobility solutions. He pointed out that transitioning to electric mobility involves more than launching new vehicle models; it requires building a comprehensive ecosystem. This includes developing skilled teams, enhancing aftersales capabilities, raising customer awareness, ensuring reliable support, and establishing the necessary infrastructure to help consumers confidently adopt new technologies.

Through its involvement in the AEMOB Forum, Al Abdulghani Motors reaffirmed its alignment with the Ministry of Transport’s Strategy 2025–2030 and Qatar National Vision 2030. The company aims to support customer readiness, introduce cutting-edge mobility technologies, and contribute to the advancement of a smarter and more sustainable transport ecosystem within Qatar.

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