Al Ahli Bank of Kuwait Promotes Financial Inclusion Through ‘Let’s Be Aware’ Campaign

Tuesday, June 16, 2026

Al Ahli Bank of Kuwait has reinforced its commitment to financial inclusion by actively participating in the ‘Let’s Be Aware’ campaign alongside the Central Bank of Kuwait and the Kuwait Banking Association, promoting consumer education and updated customer protection standards. These efforts include new regulations for accessibility, faster complaint responses, and warnings against cyber fraud, aiming to improve customer trust and service quality across Kuwait’s banking sector.

Al Ahli Bank of Kuwait (ABK) has intensified its efforts to promote financial inclusion through its continued participation in the ‘Let’s Be Aware’ campaign, a collaborative initiative with the Central Bank of Kuwait (CBK) and the Kuwait Banking Association (KBA). The campaign seeks to enhance public understanding of the banking sector’s products and services while educating customers on their rights and responsibilities in financial transactions across Kuwait.

As part of this initiative, Ali Bu Hamad, Head of Complaints and Customer Protection at ABK, recently appeared on the radio program ‘Shay Thani’ broadcast on Marina FM. During the interview, Bu Hamad underscored the campaign’s importance in equipping consumers with knowledge ahead of the travel and holiday season. He highlighted the updated Consumer Protection Guide, which was implemented at the end of April 2026 and sets new standards for customer service and accessibility in the banking sector.

The guide mandates several measures, including the provision of comprehensive banking facilities for customers with special needs, the issuance of a Key Information Statement for banking products and services, and requirements that all forms and contracts be printed in a consistent font size of no less than 12 points. Additionally, the guide calls for all bank branches to have accessible entrances and exits, ensuring safe access for customers with mobility impairments to branches and ATMs.

Bu Hamad also addressed improvements in complaint handling procedures, noting that banks are now required to respond to customer complaints within five business days. This update aims to enhance customer service quality and strengthen trust between banks and their clients.

Amid growing concerns over cybercrime, particularly coinciding with high-profile international events like the FIFA World Cup, ABK cautioned customers about the risks of clicking on unverified online links. The bank warned that fraudsters often exploit such occasions to conduct scams designed to steal personal data and financial information. Customers were urged to report any suspicious or unauthorized activity immediately and to request card suspensions when necessary.

ABK reaffirmed its commitment to providing continuous customer support via multiple channels, including its call centre, WhatsApp banking service, and extensive branch network. The bank continues to disseminate awareness content aligned with the ‘Let’s Be Aware’ campaign through branch digital screens, online platforms, and social media.

This radio interview represents one aspect of ABK’s broader engagement with the campaign throughout 2026, which has supported the institution’s recognition as a leading player in Kuwait’s banking sector according to annual evaluations conducted by the CBK and KBA.