Al-Futtaim has officially introduced DENZA, a premium new-energy vehicle brand, to the Saudi Arabian market, opening dedicated showrooms in Riyadh’s I-Mall and Jeddah’s Al-Shati district. The launch marks the brand’s entry into the Kingdom’s two largest cities, bringing the DENZA B5 and DENZA B8 models to local customers, with plans to expand further into the Eastern Province.

The current lineup features the DENZA B5 and B8, both premium SUVs equipped with Super Hybrid Dual Mode Off-Road (DMO) technology. This system combines robust performance and off-road capability with the efficiency and refinement expected from a high-end new energy vehicle. Developed under the brand philosophy of “Technology Drives Elegance,” these models integrate advanced engineering, intelligent features, and distinctive design to offer versatility, comfort, and strong performance suitable for both everyday driving and more challenging terrain.

Further expansion of DENZA’s presence in Saudi Arabia is anticipated later this year with the arrival of the DENZA Z and DENZA Z9GT models, which were recently unveiled at the Goodwood event. These upcoming vehicles are expected to expand the brand’s offerings and showcase a broader range of DENZA’s premium new energy vehicle technologies.

The new showrooms provide customers with direct access to the brand’s product lineup, technologies, and specialist support, enabling potential buyers to explore the vehicles in detail, receive guidance, and obtain assistance throughout the purchasing process and ownership experience.

Jerome Saigot, managing director of Al-Futtaim BYD Group KSA, highlighted the significance of the launch, stating that Saudi Arabia is ready for a new generation of premium mobility, signaling confidence in the market’s readiness for advanced electric vehicle technologies.