Aldi has announced plans to maintain its focus on lowering prices as consumers continue to face rising living costs. The German discount retailer intends to address food affordability ahead of the Christmas season, aiming to ease financial pressures on shoppers.

The company revealed that it will invest £900 million over the next year in opening new stores and expanding warehouse capacity. This expansion effort accompanies Aldi’s ongoing strategy to offer competitive prices amid inflationary pressures.

For the financial year ending in 2025, Aldi reported a 5 percent increase in sales, reaching a record £19 billion. However, the retailer’s profits remained largely unchanged at £432.9 million, reflecting the costs incurred by efforts to keep prices low.

Recent geopolitical tensions in the Middle East and an unusually hot summer have contributed to rising prices. Families in the UK are expected to spend approximately 4 percent more on food this Christmas compared to last year. Analysis by the Food and Drink Federation indicates that a typical £100 grocery shop from six years ago would now cost just under £140.

Aldi attributed its sales growth in part to a "relentless focus on simple, everyday low prices." The supermarket has allocated £340 million towards price reductions on staple items, including butter, meat, and frozen fish.

Giles Hurley, chief executive of Aldi UK, emphasized the retailer’s commitment to affordability, stating, “We are working hard to make good food more affordable for every family – cutting prices on everyday essentials.”