In the 1990s, the British music scene was defined by a fierce rivalry between Blur and Oasis, symbolized by their simultaneous single releases in 1995 when Blur’s "Country House" edged out Oasis’ "Roll With It" for the top chart position. Today, Alex James, bassist of Blur, has embraced a quieter life on his farm in Kingham, Oxfordshire, where he stages The Big Feastival, an annual event combining music, food, and family.

James expressed enthusiasm for the reunion of Oasis, led by the Gallagher brothers, calling it a "delight" to see them back together. He even incorporates Oasis hits like "Wonderwall" and "Don’t Look Back In Anger" into his Britpop Classicals performances, which feature orchestral arrangements of 1990s British pop songs. However, he joked that if Oasis tours their planned Knebworth shows next year, he might scale back playing their songs to avoid overlap.

The recent revival of the Britpop era has surprised James, noting that the younger generation, some as young as 18, has been actively attending reunion concerts for both Blur and Oasis. Blur regrouped for two headline shows in 2023, followed by Oasis’ tour in 2025, introducing their music to a new demographic.

Despite this resurgence, James voiced concerns about the future of the music industry. He suggested that while major artists like Taylor Swift continue to draw massive crowds, breaking new acts remains difficult for record companies, making it challenging for emerging bands to gain traction. This concern underpins the mission of The Big Feastival, which not only features established headliners such as Basement Jaxx, The Streets, and Bastille but also acts as a platform for up-and-coming musicians.

James highlighted the decline of small music venues, which in previous decades provided critical opportunities for new bands to perform. He noted that festivals have become vital for showcasing emerging talent, filling the gap left by the disappearance of pub back rooms and small venues.

In addition to music, The Big Feastival celebrates James’ passion for food, particularly his artisanal cheesemaking. He currently produces six varieties of cheese, including his signature blue cheese named Blue Monday after the New Order track. Reflecting on his personal life, James remarked that with five children, his priorities have shifted toward balancing family, food, and music.

The Big Feastival is set to take place on James’ farm from August 28 to 30. Tickets, including camping and day passes, are available through the festival’s official website.