Alexandra Burke, the British singer and Breast Cancer Now ambassador, is advocating for increased awareness around breast health as part of a new campaign launched during Breast Cancer Awareness Month. Partnering with comedian Katherine Ryan and the charity tombola, Burke aims to encourage women to regularly check their breasts and discuss the importance of early detection with friends.

Burke’s commitment to the cause is deeply personal. She lost her aunt Jean to breast cancer after an eight-year battle, a moment she describes as life-changing. Reflecting on her own experience, Burke revealed she once found a lump shortly after rising to fame following her victory on The X Factor. Although initially hesitant to share the discovery with her mother for fear of causing worry, Burke eventually sought medical advice and was relieved to learn it was not cancerous. She emphasized the fear and uncertainty that often accompany such moments, underscoring the critical need for regular self-examinations.

Statistics cited by the campaign indicate that two-thirds of women have never asked a friend whether they have performed a breast check, even though 58 percent personally know someone who has been diagnosed with breast cancer. Burke stressed the significance of breaking the silence around breast health, stating that raising awareness could save lives.

In addition to her advocacy, Burke is also focused on her personal health and fitness ahead of her 40th birthday in two years. She described a rigorous workout routine that includes running, spin classes, swimming, and strength training. Her mother, Melissa Bell—a fellow singer who died in 2017 from kidney failure and complications related to diabetes at age 53—is a major influence on Burke’s determination to stay healthy. “I’m now fitter and stronger than I was before children,” Burke said, noting her commitment to exercise despite a busy schedule. She also highlighted her motivation to exercise alongside her partner Darren, who is a professional athlete, mentioning they may try Hyrox fitness classes together.

Burke hopes that sharing her story and encouraging open conversations about breast health will help others prioritize their well-being. “If I can be a voice encouraging people to check themselves, I want to do that,” she said, quoting her late mother’s advice to use her public platform to make a difference.