Alfardan Jewellery is set to showcase an extensive collection of more than 60 international brands at the 22nd Doha Jewellery & Watches Exhibition (DJWE 2026), reaffirming Qatar’s growing status as a hub for luxury goods. The family-owned company, with origins dating back to 1954, has played a prominent role in developing the country’s jewellery industry and continues to emphasize quality, authenticity, and craftsmanship.

Founded by Hussain Ibrahim Alfardan, whose expertise in pearls and gemstones laid the foundation for the enterprise, Alfardan Jewellery remains closely tied to Qatar’s cultural heritage of pearling and artisanal excellence. Ali Alfardan, a representative of the family, highlighted the company’s evolution from its historic pearling roots into a diverse luxury business portfolio throughout the region. He expressed appreciation for the support of Qatar’s leadership, noting the country’s commitment to fostering platforms like DJWE that promote economic growth and enhance the tourism, retail, and hospitality sectors.

This year’s exhibition will feature notable new collections and exclusive pieces from distinguished brands such as Chopard, Chaumet, Marli, Noudar, Franck Muller, Girard-Perregaux, Tiffany & Co, Vacheron Constantin, and Sartoro. Several partners have chosen DJWE 2026 as a launchpad for culturally significant items. Among these, Chopard celebrates the 50th anniversary of its Happy Diamonds and Happy Sport collections, while Alfardan Jewellery will introduce a new range of “High Jewellery” creations, showcasing its own design and craftsmanship capabilities.

Highlights include rare works from Tiffany & Co, historical museum pieces from Vacheron Constantin, and the private Al Tawash collection belonging to Hussain Alfardan, which are expected to rank among the most valuable exhibits on display. The event also features items inspired by Qatari heritage, such as L’Heure de Diamant, a collection by Chopard developed in collaboration with Ali Alfardan, the Chaumet Hortensia timepiece, Franck Muller’s Imperium Block collection, and a special Tiffany & Co series drawing from Hussain Alfardan’s pearl collection.

A central focus of the exhibition is the Tiara Project, a collaboration between Chaumet, Alfardan Jewellery, and MT that honors contemporary tiara craftsmanship and design. Visitors will also have the opportunity to engage with the Around the Clock multibrand activation.

Adding to the local creative voice, Noudar, Alfardan Jewellery’s in-house brand established by Noor Alfardan in 2012, will introduce a new collection at DJWE 2026. This line reflects Qatar’s cultural motifs, merging modern aesthetics with traditional geometric patterns, Islamic influences, ceremonial jewellery, and henna-inspired designs.

As a pioneer in Qatar’s luxury jewellery sector, dating back to the country’s first exclusive Jewellery and Watches Exhibition in 1977, Alfardan Jewellery’s participation in this year’s DJWE underscores its ongoing commitment to innovation and cultural preservation within the region’s luxury market.