Alfardan Sports Motors, the official Ferrari importer in Qatar, has been honoured with the Best Showroom and Conquest Awards for 2025 at Ferrari Middle East’s Dealers’ Annual Meeting held earlier this year in Qatar. The awards recognise the company’s achievements in sales, marketing, and customer experience, underscoring its commitment to delivering luxury automotive services in the region.
The ceremony brought together senior officials and representatives from Ferrari’s dealer network across the Middle East. Alfardan Sports Motors earned these accolades for its ongoing efforts to enhance customer engagement and elevate the profile of Ferrari within the Qatari market.
Tarek al-Hammoud, general manager of Alfardan Sports Motors, described the awards as a significant milestone that highlights the dedication and passion of his team. He affirmed the company’s ongoing commitment to maintaining the highest standards of excellence in its showroom operations and client interactions.
Omar Alfardan, CEO and managing director of Alfardan Corporation, noted that the partnership with Ferrari has spanned 27 years. He emphasised that the awards are a reflection of both the operational quality delivered by Alfardan Sports Motors and the enduring strategic relationship between the two entities.
Looking ahead, Alfardan Sports Motors plans to continue expanding Ferrari’s presence in Qatar and aims to play a central role in shaping the future of luxury automotive retail in the country. The recent recognitions reinforce its position as a key player in the region’s premium car market.