Alfardan Sports Motors, the official Ferrari importer in Qatar, has been honoured with the Best Showroom and Conquest Awards for 2025 at Ferrari Middle East’s Dealers’ Annual Meeting held earlier this year in Qatar. The dual recognition highlights the company’s achievements in sales, marketing, and delivering enhanced customer experiences within the region.
The awards, presented during a ceremony attended by senior Ferrari officials and representatives from dealerships across the Middle East, underscore Alfardan Sports Motors’ commitment to creating luxury-driven experiences for its clientele. These accolades serve to reinforce Qatar’s position as a prominent market for Ferrari vehicles.
Tarek al-Hammoud, general manager at Alfardan Sports Motors, described the recognition as a significant milestone. He attributed the success to the dedication and passion of the company’s team, expressing pride in representing the Ferrari brand in Qatar and a continued commitment to maintaining high standards in showroom operations.
Omar Alfardan, CEO and managing director of Alfardan Corporation, noted that the partnership between Alfardan Sports Motors and Ferrari has spanned 27 years. He emphasized the company’s ongoing efforts to strengthen Ferrari’s presence in the Qatari market. According to Alfardan, the awards reflect both operational excellence and the durability of the strategic relationship between the two companies.
Looking ahead, Alfardan Sports Motors intends to build on this latest achievement by further expanding Ferrari’s footprint in Qatar and contributing to the evolving landscape of luxury automotive retail in the country.