Amazon announced a wage increase for its U.S.-based full-time core operations employees ahead of the holiday shopping season. Effective September 27, the company is raising the minimum starting hourly wage by $1, bringing the base pay to $20 per hour. This adjustment will raise the average hourly wage for these workers—who perform tasks such as packing and shipping orders—to nearly $24, according to the company.

Including benefits, Amazon said the average total compensation for these roles will exceed $32 per hour. The company also introduced new employee benefits, including a 10% discount on eligible fresh groceries and everyday essentials purchased online through Amazon.com and Whole Foods Market. Starting October 1, employees will also receive a 20% discount at physical Whole Foods stores. These discounts can be combined with existing Prime member deals.

Additionally, Amazon is expanding financial services access by offering qualified employees and their families membership opportunities with First Tech Federal Credit Union. This membership provides low-cost banking services that employees can continue to use beyond their time with Amazon.

These measures come as the retailer prepares for the critical holiday sales period, aiming to attract and retain workers amid a competitive labor market.