Amouage, the Omani luxury perfumery, has launched a revamped collection of body care products centered around its signature use of Omani Frankincense. The new line includes formulations for body lotions, bath and shower gels, and hand creams, designed to complement and deepen the experience of several of the brand’s well-known fragrances.

The refreshed body line features six key scents: Guidance, Decision, Purpose, Love Delight, Honour Woman, and Reflection Man. Each product incorporates a significant amount of Omani Frankincense oil, a nod to the company’s heritage and the Frankincense’s historic association with healing properties. This serves both to honor local tradition and enhance the efficacy of the products beyond their olfactory appeal.

Renaud Salmon, Amouage’s Chief Creative Officer, described the project as a demanding creative undertaking. He emphasized the aim to highlight different facets of the fragrances while ensuring that each product type performed optimally in its role. Salmon noted that each formula was meticulously tailored to suit the specific fragrance it carried, so that, for example, the hand creams would provide a unique and personal scenting ritual, distinct from the body lotions or shower gels.

The overhaul resulted in a collection of 19 products, each intended to reveal new dimensions of Amouage’s perfume compositions through varied textures and uses. The approach seeks to offer customers an expanded sensory engagement with the brand’s signature scents, encouraging a more immersive and multilayered experience beyond the traditional Eau de Parfum.

This initiative reflects a broader trend in luxury fragrance brands that increasingly focus on body care formats to complement their perfumes. By integrating local raw materials like Omani Frankincense, Amouage aims to maintain its authenticity and connection to its origins while appealing to global customers seeking high-quality, artisanal perfumery products.