Prime Minister Andy Burnham is embarking on a nationwide “summer tour” aimed at reviving Britain’s struggling high streets while addressing the ongoing cost-of-living crisis. The announcement comes as Ipsos polling reveals mixed public sentiment, with significant dissatisfaction toward the Labour government despite a modest boost in support for the party.

Burnham, a former mayor of Greater Manchester, is expected to spend much of August traveling across the country ahead of Parliament’s return. He plans to unveil a long-term vision designed to rejuvenate town centers and reinforce consumer protections. According to a spokesperson, the Prime Minister intends to tackle everyday issues such as hidden pricing and perceived consumer exploitation, proposing a series of measures to ease financial pressures on households.

Despite these plans, senior figures in the opposition have criticized Burnham’s approach. Shadow Chancellor Sir Mel Stride described the government’s policies as “breathtaking hypocrisy,” arguing that Labour’s increased taxes and regulations are damaging high streets by forcing business closures, reducing jobs, and driving up prices. Stride also condemned proposed early release plans for prisoners, claiming they undermine community safety.

Recent Ipsos data show that only 29 percent of Britons are satisfied with Burnham’s performance as Prime Minister, a figure comparable to Conservative politician Kemi Badenoch’s approval rating. In contrast, Labour currently leads in voter intent at 28 percent, ahead of Reform UK at 25 percent, the Conservatives at 18 percent, the Greens at 12 percent, and the Liberal Democrats at 9 percent. Reform UK leader Nigel Farage’s satisfaction rating stands at 23 percent.

Further criticism has been voiced by Robert Jenrick, a potential Chancellor appointment under a Farage-led government. Jenrick cautioned that while Burnham’s 10-year plan may set long-term goals, the country requires immediate and bold action to address pressing economic challenges.

Small business representatives have also weighed in on the government’s high street strategy. Tina McKenzie of the Federation of Small Businesses emphasized the importance of freezing Small Business Rates Relief in the upcoming autumn budget as a crucial factor for local economic recovery. Although Burnham has announced a 20 percent reduction in business rates for pubs, social clubs, and live music venues starting in April, Sir Mel Stride contended that the relief is insufficient compared to a £9 billion increase in business rates affecting firms nationwide.

As Burnham prepares to present his proposals, his team maintains that the Prime Minister is committed to listening to public concerns to develop policies that foster hope and economic improvement across Britain’s towns and cities.