Andy Cato, former musician and one half of the electronic duo Groove Armada, has become a prominent advocate for regenerative agriculture and food security after transitioning from the music industry to farming more than a decade ago. Following the sale of his music rights, Cato purchased a farm in France, where he developed a focus on soil health, biodiversity, and improving food systems through sustainable practices.

Cato brought increased attention to regenerative farming methods through a guest appearance on the television series *Clarkson’s Farm*, where he successfully persuaded host Jeremy Clarkson to experiment with these techniques, which Clarkson has since continued. Regenerative agriculture emphasizes soil restoration, biodiversity enhancement, and reduced reliance on synthetic chemicals.

In 2018, Cato co-founded Wildfarmed alongside former broadcaster George Lamb and finance expert Edd Lees. The company collaborates with over 100 farms across the United Kingdom and France, all of which implement regenerative practices. These include maintaining continuous crop cover, integrating livestock into cropping systems, and avoiding synthetic pesticides, aiming to restore ecological balance and improve soil vitality.

Wildfarmed produces flour and bread products for both wholesale and consumer markets, with a goal of making regenerative food accessible and affordable. Their products are available in major UK supermarkets such as Tesco and Waitrose, and are used by well-known high street chains including Franco Manca and Nando’s. The company’s approach combines innovation and environmental stewardship with efforts to promote social equity, positioning itself as part of a broader movement seeking to transform food production for a more sustainable future.