Aparna Bajpai, the founder of BeingShe and co-founder of Aurex Privy, has dedicated her career to empowering women both personally and financially through initiatives focused on inner confidence and real estate ownership. Based in Dubai, Bajpai’s work addresses what she terms two vital forms of “estate” every woman holds: the internal realm of self-worth and the tangible assets that can be passed down as legacy.
BeingShe, launched from an ongoing awareness of women’s often unrecognized contributions, provides a platform where women leaders can connect, be celebrated, and find purpose. The initiative encompasses the BeingShe Club, the BeingShe Excellence Awards, and the BeingShe Cares program. Bajpai emphasizes that these elements offer women “belonging” by creating a supportive network, “recognition” to highlight their achievements, and “purpose” through community outreach, respectively. She notes that recognition serves as a critical reminder of women’s accomplishments at times when they may doubt their own impact, fostering transformation rather than mere ceremony.
Speaking on the motivation behind BeingShe, Bajpai highlights a recurring observation that many high-achieving women prioritize the success of their companies, teams, and families over their personal wealth. She notes that the organization encourages women to value their own accomplishments and understand that financial security and ownership are integral to their empowerment. Bajpai defines true luxury not in monetary terms but as peace of mind—owning one’s home, being valued, and having control over one’s time.
Expanding this vision into the realm of real estate, Bajpai co-founded Aurex Privy and launched SheOwns, a real estate advisory aimed at helping women invest in property. She explains that property ownership represents “the most patient form of wealth,” one that builds quietly but steadily and ultimately becomes a legacy. According to Bajpai, women’s investment in real estate is not just a financial decision but a means to build independence and secure their futures.
Regarding the Dubai property market, Bajpai views the current environment as favorable for informed investment decisions. Maturity in the market offers opportunities such as off-plan properties that come with lower initial costs, flexible payment options, and potential capital appreciation as projects develop. She encourages women to consider these factors as a pathway to long-term wealth and self-reliance.
By merging the conceptual empowerment of BeingShe with the practical wealth-building strategy of SheOwns, Aparna Bajpai seeks to support women in cultivating both an inner confidence and tangible assets—two intertwined estates critical to sustained empowerment and lasting legacy.