German filmmaker Joscha Bongard’s debut feature, *Babystar*, offers a stark exploration of the ethical dilemmas surrounding family influencers in the digital age. The film centers on Luca, a 16-year-old girl whose entire childhood has been documented and shared online by her parents, Stella and Chris, popular social media personalities with a following of four million. Set in a pristine, minimalist home monitored by CCTV cameras in every room, the narrative exposes the commodification of intimate family moments in the social media spotlight.

Luca, portrayed by Maja Bons, discovers her recorded birth and childhood discussions—such as a candid conversation about menstruation—posted on YouTube and shared with their audience. While her parents, played by Bea Brocks and Liliom Lewald, demonstrate affection and love, their parenting is visibly shaped by the presence of the camera and the demand for engaging content. They navigate their roles with carefully crafted smiles and proud glances designed for their viewers, blurring the lines between genuine familial bonds and performative digital appearances.

The tension escalates when Stella and Chris announce their consideration of having a second child. Luca reacts negatively to the prospect, raising questions about whether the motivation is personal or tied to expanding their brand through pregnancy and baby-related content. As her mother insists on filming Luca’s feelings about this potential change—aware that personal, emotionally charged videos tend to generate higher engagement—Luca grows increasingly resistant.

Bons delivers a nuanced performance as Luca, conveying internal conflict with subtle, restrained expressions that underscore her discomfort with the invasive nature of her family’s public life. Eventually, Luca leaves home to escape the suffocating environment, though the film’s focus on tension and claustrophobia reportedly loses some impact once the setting shifts beyond the family residence.

*Babystar* situates itself as a disturbing commentary on the commodification of private life, particularly the implications of parental exploitation of children’s experiences for internet fame and financial gain. It raises complex questions about consent, privacy, and the pressures faced by children of social media stars. The film was released in cinemas across the United Kingdom and Ireland on September 25.