After a 12-year absence of local movie theaters, Bat Yam is set to welcome a new cinema complex by the end of September. Movieland, an established cinema chain, is investing approximately NIS 10 million to open a multiplex within the BIG Bat Yam shopping center.
The new venue will offer four screening rooms equipped with advanced sound technology, VIP lounges, and a private hospitality space designed for special events. This marks the return of a permanent commercial cinema presence in Bat Yam, where filmgoers have long been required to travel to nearby cities such as Tel Aviv or Rishon Lezion following the closure of the city's standalone theaters.
Bat Yam’s last major cinema, the Rav Hen in Bat Yam Mall, closed in 2014 after 20 years in operation, leaving a gap in the local cultural scene. Although the city has occasionally held outdoor and community screenings, the Movieland multiplex represents a significant investment in year-round cinematic entertainment.
To enhance the moviegoing experience, Movieland is introducing upgraded seating options, including couches and chaise lounges, accessible at regular ticket prices without additional fees. The concessions area will feature a self-service system, offering free refills on fountain drinks. The cinema chain has also planned weekly promotions to attract a variety of audiences: children can benefit from half-price tickets every Sunday; seniors receive discounted tickets alongside coffee and cake on Tuesdays; and late-night showings will be offered at reduced prices on Thursdays and Fridays.
Bat Yam’s municipal government views the theater as a key element of the city’s ongoing economic and cultural revitalization. Beyond film screenings, the venue is expected to serve as a community hub hosting preshow lectures, gaming events, morning workshops, and educational collaborations with local schools.
Yaniv Haroush, CEO of Movieland, described the project as a corrective step for Bat Yam, emphasizing the long wait for a local cinema. “Together with the municipality, we have built an experience that respects the audience,” Haroush said. Mayor Tzvika Brot highlighted the theater’s role as a cornerstone in the city’s broader efforts to enhance cultural offerings and community engagement.