Tickets for the British Museum’s exhibition of the Bayeux Tapestry sold out within hours, marking an unprecedented response to the 11th-century artifact’s appearance outside France for the first time in nearly a millennium. The exhibition, which opened in London this September, has already generated approximately £2.5 million in revenue, making it the museum’s most successful show to date.

The Bayeux Tapestry, measuring nearly 70 meters, vividly depicts the Norman conquest of England in 1066, including the lead-up to the Battle of Hastings and the death of King Harold, identifiable by the iconic scene of an arrow striking his eye. Believed to have been created by English embroiderers shortly after the conquest, the textile has remained in France for around 950 years.

Nicholas Cullinan, director of the British Museum, described the demand for tickets as “extraordinary,” noting that the online queue peaked at 80,000 people. The institution plans to release additional tickets later this year, allowing more visitors to see the tapestry during its display through July 2027.

The decision to loan the tapestry to the British Museum was confirmed by France last July during President Emmanuel Macron’s state visit to the United Kingdom, symbolizing strengthened cultural ties amid the political tensions following the 2016 Brexit vote. The transfer of the fragile wool and linen artifact through the Channel Tunnel is scheduled for the upcoming weeks, with the museum maintaining strict confidentiality about the transportation arrangements to ensure its preservation.

To showcase the tapestry, the British Museum has commissioned what it believes to be the world’s longest display case. This specially designed glass container allows visitors to view the entire length of the tapestry from above and examine intricate details up close, balancing accessibility with the need for conservation.

The exhibition offers a rare opportunity to engage directly with a pivotal piece of medieval history, bridging centuries and borders to highlight the complex Anglo-French heritage embodied by the Bayeux Tapestry.