The building at Three Savile Row in Mayfair, London, where the Beatles performed their final live concert, is set to become a dedicated tourist attraction. The site will be transformed to include seven floors showcasing previously unseen material from Apple Corps’ archives, a retail space, and a recreation of the studio where the band recorded their album "Let It Be." Visitors will have the opportunity to experience the location of the Beatles’ historic rooftop concert, which took place on January 30, 1969, and was depicted in Peter Jackson’s documentary "Get Back."

Tom Greene, CEO of Apple Corps, expressed enthusiasm about the project, emphasizing the significance of returning to the company’s original headquarters. He noted that while fans have long photographed the exterior of Three Savile Row, from next year they will be able to explore the entire building, including the rooftop, where even the railings remain as they were during the iconic performance.

Apple Corps Ltd, founded in 1968 to manage the Beatles’ business ventures, is overseeing the development of the attraction. The announcement marks a symbolic return for the company to its original headquarters. The Beatles purchased the Three Savile Row property in 1968 for £500,000, but Apple sold it in 1976. The new project aims to bring the legacy of the band’s time at the location to life, offering fans an immersive experience that connects them directly to a pivotal moment in music history.