BenQ India anticipates sustaining an annual growth rate of up to 25 percent over the next five years, driven primarily by expanding demand in flat-panel computer displays and both commercial and personal projectors, according to Rajeev Singh, managing director for India and South Asia. Speaking on the company’s strategic direction, Singh emphasized a focus on the mid- and high-range segments of the display market, citing greater value addition compared to entry-level products.

Singh explained that consumer behavior is shifting from first-time purchases to repeat buying, with buyers increasingly prioritizing product value over price. This trend underpins BenQ’s decision to avoid the entry-level display segment, where margins and differentiation are limited.

In addition to displays, Singh identified the projector market as a key growth area for BenQ India. He described projectors as an undervalued category that is gaining momentum in India and globally, particularly within the home segment. “Unlike a television, which is a fixed-position living room product, projectors can be carried anywhere. They appeal to the younger generation,” he said, noting that the Indian projector market has the potential to double in size annually in the coming years.

Marking 25 years of operations in India this year, BenQ is also intensifying its focus on locally designed products tailored to the domestic market. The company currently relies on contract manufacturers in Gujarat and Tirupati, Andhra Pradesh, but Singh indicated that establishing an owned manufacturing facility could be considered if needed to support future growth.

Singh highlighted a strategic evolution from the government-backed “Make in India” initiative toward a “designed for India” approach. He pointed to the company’s coding monitors as an example, products developed through two years of research conducted in India, particularly in Hyderabad and Bengaluru. By collaborating with local programmers to understand their needs, BenQ aims to create offerings not present in its international portfolio. “If a product succeeds in India, it can do well globally,” Singh said.

Overall, BenQ India plans to leverage both market-specific research and manufacturing partnerships to capitalize on evolving consumer preferences in technology displays and projection solutions.