Buzz Bingo has reported a significant increase in younger customers at its venues, as the company seeks to broaden its appeal beyond traditional players. In 2025, approximately half of the 190,000 new customers who visited its 76 bingo halls were under the age of 35, marking a notable shift in the demographic makeup of its clientele.

The company, which rebranded from Gala Bingo, attributed this growth to investments in technology and venue refurbishments tailored to a more tech-savvy audience. Initiatives included the introduction of self-service kiosks for booking and payment, the deployment of 10,000 new electronic bingo terminals, and QR codes allowing players to top up their accounts more easily. These changes were part of a strategy to make participation more convenient and appealing to younger generations.

Dominic Mansour, Buzz Bingo’s chief executive, highlighted the long-term nature of the shift toward younger players, emphasizing the importance of attracting new demographics to ensure the business’s sustainability. He noted that the influx of under-35s, along with a 16% rise in customers under 25 during the latter half of the year, was linked to the refurbishment of seven halls, which outperformed other locations by 20% in admissions.

Financially, Buzz reported total sales of £192.3 million from its physical bingo halls in 2025, an 11% increase from the previous year. Overall revenue also rose by 11% to £241.4 million, supported by a growing online presence. Digital sales increased to £49.1 million, up from £44.2 million, reflecting an 18% year-on-year rise in the number of online players.

Despite these revenue gains, Buzz faced rising operational costs, notably from higher national insurance contributions and an increased national minimum wage, which the company described as significant and unavoidable financial pressures. These factors contributed to a 6% decline in underlying profits, which fell to £39.2 million.

Pre-tax losses widened to £65 million from £33 million in the previous year, partly due to an £18.5 million goodwill impairment. This impairment stemmed from revised cashflow forecasts, which were negatively impacted by increased remote gaming duty costs. As a result of these financial challenges, the board did not propose a dividend for the period.

Buzz Bingo employs over 2,000 staff and operates several venues, including the UK’s largest bingo club located in Cricklewood, London. The company’s recent strategic focus on technological innovation and venue modernization reflects its efforts to adapt to changing customer preferences and secure long-term growth.