B&M UK sales drop offset by growth in France

By the Editorial Team · Thursday, July 16, 2026

B&M European Value Retail experienced a 2 percent rise in total revenue for the quarter ending June 27, driven by a 5.3 percent increase in French sales despite a 2.3 percent drop in UK like-for-like sales. The company is addressing the UK decline by launching its Back to B&M Basics strategy to boost promotions and clear discontinued stock in an effort to regain growth.

B&M European Value Retail reported mixed trading results for the three months ending June 27, with growth in its French operations offsetting a decline in the United Kingdom. The Liverpool-based variety goods retailer, listed on the FTSE 250 Index, recorded a 2 percent increase in group revenue year-on-year.

However, the company’s UK like-for-like sales fell by 2.3 percent during the period. In contrast, B&M France posted a 5.3 percent rise in like-for-like sales, contributing positively to the overall performance.

In response to the UK sales decline, B&M is implementing its Back to B&M Basics strategy, which focuses on enhancing promotional activity and clearing discontinued stock. The initiative aims to reverse the downward trend and restore like-for-like growth in the UK market.

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