Dutch inventor and entrepreneur Boyan Slat, founder of the nonprofit organization The Ocean Cleanup, announced a strategic shift in the group's efforts to address marine plastic pollution. Established in 2013 when Slat was just 18, the initiative initially focused on removing plastic waste directly from the oceans. However, the organization is now concentrating on preventing plastic from entering waterways in the first place.
The Ocean Cleanup’s technology centers on a large floating plastic tube fitted with a dense nylon screen designed to capture plastic particles as small as one millimeter without harming marine life. This approach materialized into the "30 Cities" program, launched last year, which aims to deploy the organization’s interceptor devices in 30 of the world’s most polluted urban waterways. The goal is to reduce the amount of plastic flowing into oceans by approximately one-third.
The program has seen significant progress. In Los Angeles, ahead of the 2028 Olympics, barriers installed in local waterways have successfully stopped more than 600 tonnes of plastic debris from entering the Pacific Ocean. Similarly, in Mumbai, The Ocean Cleanup is targeting about five million kilograms of plastic that annually pollute the Arabian Sea.
According to Slat, The Ocean Cleanup removed more than 25 million kilograms of debris from rivers, beaches, and oceans in 2025 alone. This brings the organization’s total removal since inception to over 50 million kilograms—an amount comparable in weight to roughly 330 blue whales.
The organization’s evolution from ocean cleanup to upstream prevention reflects growing recognition within the environmental sector that tackling plastic pollution requires addressing its sources. By installing interceptors in urban rivers before plastics reach open waters, The Ocean Cleanup hopes to make a notable impact on marine ecosystems worldwide.
As cities around the globe grapple with increasing waste management challenges, initiatives like The Ocean Cleanup’s 30 Cities program offer a targeted approach to reducing plastic pollution at critical points along its path from land to sea. The success in sites like Los Angeles and Mumbai demonstrates the potential for scaling such solutions to protect oceans and wildlife from the growing threat of plastic contamination.
