Zuffa Boxing, the newly launched promotion co-founded by UFC president Dana White, is facing significant challenges just months after signing high-profile fighters, including former four-weight world champion Shakur Stevenson. Stevenson, who joined the company earlier this year, has been granted his release after three months without fighting under the Zuffa banner.
The promotion’s early trajectory has drawn criticism amid a lack of marquee fights despite the acquisition of notable names such as Stevenson, Jai Opetaia, and Conor Benn. Zuffa Boxing held 11 events so far in 2026 but has yet to deliver a high-profile matchup that could build its reputation and fanbase. While it played a co-promotional role in Benn’s title fight against Ryan Garcia, the bout ended swiftly with Benn suffering a decisive defeat. His signing reportedly cost Zuffa about $15 million, raising questions about the company’s investment strategy and matchmaking effectiveness.
Stevenson cited frustration over unmaterialized fight plans as a key reason for his departure. In a video message posted on YouTube, he revealed he had spent eight weeks training for bouts that never came to fruition. Although he declined to blame anyone by name, his decision to request a release appears connected to stalled opportunities, including a potential fight against fellow American Devin Haney that reportedly fell through.
Adding context to the growing tensions, Stevenson shared a video featuring Eddie Hearn, a former promoter of the boxer and a vocal critic of Dana White and Zuffa Boxing. Hearn's clip, which showed him mocking White’s “body of work” remarks, was reposted by Stevenson, suggesting lingering discord between the parties. Stevenson announced plans to start his own promotional company, expressing eagerness to collaborate with promoters who share his commitment to advancing his career.
Dana White previously defended Zuffa Boxing by urging critics to evaluate the company based on its cumulative output, anticipating a clearer measure of success by the end of 2026. However, with key signings like Stevenson departing without fights and few standout events to date, the promotion appears to be under pressure to demonstrate its viability and competitive edge in a crowded boxing market before the year’s end.
