Rebecca Luna, a Canadian social media influencer diagnosed with young-onset Alzheimer’s disease, ended her life through medical assistance in dying (MAID) on Saturday afternoon. Her eldest daughter, Maya, confirmed that Luna died peacefully at approximately 1:15 p.m., surrounded by family.

Luna, 49, was a single mother of two residing in British Columbia. She was diagnosed with young-onset Alzheimer’s, a rare form of dementia affecting individuals under the age of 65, in 2025. Over the course of her illness, she openly shared her experience through social media channels, amassing a following of more than 90,000 people.

Medical assistance in dying, which became legal in Canada in 2016, allows eligible patients to end their lives with medical support. Luna had initially scheduled her assisted death for early August but moved the date to Saturday due to a decline in her health, as she disclosed in a recent video posted to TikTok.

In her final public message, Luna expressed the emotional and physical toll of living with the disease, saying she felt trapped in a body that no longer felt safe or comfortable. Her decision sparked discussions about autonomy and the rights of individuals facing degenerative illnesses.

Luna’s public openness about her diagnosis and journey brought attention to the challenges faced by patients with young-onset Alzheimer’s, a condition that often impacts people in their prime working and family-raising years. Her death marks one of the more high-profile cases involving assisted dying in Canada, underscoring ongoing societal conversations about end-of-life choices and dementia care.