Omani automaker MAYS introduced its latest model, the seven-seat super hybrid MAYS Jewel, at an event held Tuesday evening in Muscat. The launch took place at Active Oman with the support of Sayyid Ibrahim bin Said al Busaidi, Minister of Heritage and Tourism, alongside officials, investors, and entrepreneurs.
Established in 2019, MAYS derives its name from Maysoor, a renowned Omani horse known for its undefeated international racing record. The company’s emblem features Oman’s mountains, symbolizing the connection between the country’s heritage and the brand’s vision. The MAYS Jewel incorporates advanced emotional artificial intelligence designed to interpret drivers’ facial expressions and vocal tones to detect signs of fatigue or stress. This system can then adjust cabin settings, music, and initiate conversations or suggest breaks to enhance safety and comfort. The AI technology supports both Arabic and English languages.
Haider al Zaabi, co-founder of MAYS, emphasized the company’s ambition to establish a global automotive brand originating from Oman. “We grew up seeing global brands everywhere, and the question that always stayed with me was: why can’t the next global brand start from Oman? Not only to compete, but to add something new to the world,” he said. Zaabi expressed hope that the company’s progress would inspire young Omanis to pursue ambitious goals.
Prior to the Jewel’s unveiling, MAYS presented the iE1 concept car in 2022 at Al Bustan Palace. The company has received financial support from the Oman Technology Fund and the Future Fund Oman for its research and development efforts. MAYS delivered its first vehicles to customers in February 2025. The brand’s main showroom recently hosted HH Sayyid Theyazin bin Haitham al Said, Deputy Prime Minister for Economic Affairs.
Looking beyond the domestic market, MAYS has secured international agreements to supply vehicles to several countries. These include a contract to deliver 750 cars to Uzbekistan valued at $17.9 million, 350 cars to Italy for $7.5 million, and a dealership partnership in Bahrain targeting 500 vehicles with an announced value of $12.75 million. Domestically, MAYS plans to provide 500 electric cars to Omani delivery drivers.
Mohammed al Zadjali, B2B Business Development Manager at MAYS, highlighted growing international interest in the brand’s offerings. “The agreements we signed in Uzbekistan, Italy and Bahrain confirm that markets are looking for something different,” he said.
MAYS aims to expand its presence to more than 17 countries by 2030, pursuing its goal of establishing Oman as a competitive player in the global automotive industry.