Several cinemas have begun banning or imposing restrictions on the use of Meta smart glasses, citing concerns over privacy and the potential for piracy, according to an industry representative. This move adds cinemas to a growing list of entertainment venues taking measures against the devices, following similar actions by pub operators and theatres in recent weeks.

Meta glasses, which feature recording capabilities and augmented reality functions, have raised alarms among venue operators who fear that their use could lead to unauthorized capture and distribution of content. Cinemas, in particular, are concerned about illegal recordings of films during screenings, which could undermine the movie industry’s efforts to protect intellectual property.

The industry group did not specify the number of cinemas implementing these policies but indicated that the response has been swift as more venues become aware of the potential risks associated with the glasses. Some cinemas are instituting outright bans, while others have opted for more limited restrictions, such as prohibiting the devices during key moments or requiring patrons to remove them when films begin.

This development follows earlier moves by other entertainment businesses to restrict Meta glasses in their premises. Pub operators have expressed similar concerns over patrons recording live performances without permission, while theatres have also taken steps to prevent unauthorized filming of plays and other events.

Representatives from Meta have not publicly responded to the recent restrictions, but the company has previously emphasized the intended use of its glasses as a tool for hands-free connectivity rather than surreptitious recording.

As the proliferation of wearable technology continues, industries reliant on safeguarding content and personal privacy are increasingly grappling with how to best address the challenges posed by these devices. The restrictions by cinemas and other venues reflect an ongoing balancing act between embracing technological innovation and protecting legal and ethical standards.