Starting this December, veterinary practices across the country will be required to provide clear and transparent pricing to pet owners as part of sweeping reforms announced by the Competition and Markets Authority (CMA). The new legal framework aims to enhance transparency in the veterinary sector, enabling consumers to compare services more easily and make informed decisions about their pets’ care.
The Veterinary Services Market Investigation Order 2026, which took effect following the CMA’s recent market investigation, mandates that veterinary clinics use standardised treatment names and descriptions. This standardisation is intended to create a consistent basis for comparing prices and services across different providers. In addition to clearer pricing for routine treatments, practices must also disclose costs associated with out-of-hours emergency care upfront.
The order further requires vets to present pet owners with all available end-of-life care options on an equal footing. These options include home burial, cremation, and other arrangements, with associated prices provided prior to decision-making. This measure aims to ensure transparency during a difficult time for pet owners and to prevent unexpected expenses.
Compliance deadlines vary according to the size of the veterinary practice. Larger clinics are expected to adhere fully to the new requirements starting on December 22, 2026, allowing smaller practices additional time to implement the necessary changes.
The reforms represent the most significant overhaul of the veterinary market in decades, reflecting long-standing concerns about price opacity and inconsistent information for consumers. By improving access to comparable pricing and comprehensive treatment details, the CMA hopes to increase competition and ultimately improve service quality within the sector.