CNN has entered into a multi-year partnership with Google to explore the use of generative artificial intelligence (AI) to enhance audience engagement across the news network. Announced yesterday, the agreement represents CNN’s first collaboration since the merger of Skydance with Warner Bros, the parent company that owns CNN.

The partnership will see CNN providing enhanced content rights to support the development of experimental features within Google’s products. While specific financial details were not disclosed, the deal aligns with CNN’s broader strategy to safeguard its intellectual property while leveraging new technology.

David Ellison, chief executive of Skydance, has emphasized the company’s ambition to position the media group as a technology-focused enterprise. The collaboration with Google aims to explore innovative applications of generative AI in news delivery and audience interaction.

Both companies have expressed interest in advancing how AI can be integrated into media platforms, though further details on the specific initiatives or timelines for product development have not been released. The partnership signals a growing trend in the media industry to combine traditional news content with emerging artificial intelligence technologies to adapt to changing consumer preferences.