Mauricio Pochettino, head coach of the U.S. men’s national soccer team, has expressed pride in the progress his squad has made at the ongoing World Cup, highlighting the team’s cohesive mindset and growing confidence. The coach has adopted a unique motivational approach, incorporating symbolic elements within his workspace at the team’s beachfront resort in south Orange County.

A distinctive feature in Pochettino’s temporary office is a large, blood-red mural that dominates one wall. Central to the mural is the phrase “Why Not” positioned above the stylized letters “U.S.,” meant to be read collectively as “us.” This slogan has become a rallying mantra for the players, encapsulating Pochettino’s encouragement to challenge doubts and pursue victory.

The coach introduced the “Why Not” theme during a team meeting last November after sensing uncertainty among the players about their prospects in the tournament. By posing the question, Pochettino aimed to transform hesitation into motivation.

This psychological shift coincides with the team’s on-field performance, where the U.S. has secured two wins in as many matches at the World Cup, marking strong progress compared to past tournaments. The team is poised to make history by potentially winning a third match in the tournament for the first time when it faces Turkey at SoFi Stadium on Thursday.

Beyond the mural, Pochettino has also integrated more subtle elements into the environment to foster well-being and focus. A bowl of lemons is placed prominently in the conference room; the coach believes the citrus fruit has the ability to absorb negative energy. Additionally, a candle flickers on a nearby table, as Pochettino values the calming and therapeutic effects of fragrant candles.

These measures underscore the coach’s emphasis on mental resilience and creating a positive atmosphere off the pitch, complementing the team’s technical and tactical preparations.

The combination of leadership philosophy and on-field results has sparked optimism around the U.S. squad’s potential to advance further than in previous World Cups. As the tournament progresses, attention will focus on whether the “Why Not” mindset can carry the team past the round of 16 and deeper into the competition.