Commercial Bank has launched a campaign for Breast Cancer Awareness Month this October, emphasizing the importance of early detection and regular screening. Under the theme “Early Action Rewrites Your Story,” the initiative aims to increase public understanding of breast cancer and encourage proactive health measures.

As part of the campaign, Commercial Bank organized an event at its Commercial Bank Plaza for employees. The event featured informative sessions and interactive activities delivered in collaboration with Qatar’s Primary Health Care Corporation (PHCC) and the National Centre for Cancer Care and Research (NCCCR). These sessions sought to educate participants on breast cancer symptoms, the significance of early diagnosis, and the benefits of routine screenings.

The campaign is integrated into the bank’s Corporate Social Responsibility (CSR) strategy, aligning with Qatar National Vision 2030’s goals to improve human and social development. Throughout October, the campaign will extend across Commercial Bank’s branches, community venues, and digital channels to reach diverse audiences with educational content and practical health information.

Eiman Mohamed al-Naemi, Executive General Manager and Chief Communications and Marketing Officer at Commercial Bank, highlighted the role of the campaign in fostering a more informed and health-conscious community. “Supporting health is an important part of this commitment, particularly in relation to conditions that affect so many individuals and families,” she said. Al-Naemi emphasized the collaboration with PHCC and NCCCR as a means to promote awareness of warning signs, encourage adherence to screening guidelines, and motivate individuals to seek professional care.

From the PHCC, Huda Mohsen al-Wahhedi, Executive Director of the Corporate Communications Department, underscored the importance of partnerships in health awareness efforts. She noted that PHCC actively engages with various institutions to bolster community health and deliver comprehensive primary healthcare services focused on individuals and families. “We take pride in our diverse community partnerships, which support our mission of delivering comprehensive primary healthcare services centred on individuals and families,” al-Wahhedi said.

This initiative reaffirms Commercial Bank’s ongoing dedication to health promotion and community development, positioning early detection and education as vital tools in combating breast cancer within Qatar.