A consumer who purchased a vehicle featuring a built-in satellite navigation system has raised concerns after the system ceased functioning without a paid monthly subscription, prompting questions about consumer rights under current UK law.

The issue arose when the satnav, initially demonstrated as a fully operational and included feature at the point of sale, stopped working and presented a prompt requiring payment to continue use. The dealership involved contends that some vehicle brands have introduced subscription fees for satnav services, and that they are unable to intervene.

Legal experts highlight that the representations made by a dealer during the sale are legally binding under the Consumer Rights Act 2015, which requires goods to correspond with any description provided by the trader. If the satnav was shown and described as a standard, included feature without any indication that its continued use would depend on a subscription, there may be grounds to argue that the car does not meet the terms of the sale.

Additionally, consumer protection laws prohibit traders from providing misleading information or omitting crucial details likely to influence a purchasing decision. If the subscription fee was either undisclosed or introduced after the sale but without notifying the buyer, this could be considered a misleading omission under the Consumer Protection from Unfair Trading regulations.

Dealerships often claim that changes in manufacturer policies justify new subscription requirements, but the contract is between the buyer and the dealer, not the manufacturer. Therefore, the dealer cannot evade responsibility by citing subsequent policy changes by the car brand. If the feature was sold as part of the vehicle, introducing a fee for its use after purchase places an undue burden on the consumer.

Consumers facing such situations are advised to formally contact the dealership referencing the Consumer Rights Act 2015. They should assert that the satnav was sold as an included feature and that the recent subscription demand breaches the terms of sale. Buyers may seek either the continued use of the satnav without additional charge or appropriate compensation.

If dealerships refuse to resolve the matter, consumers have the option to pursue their claim through small claims court. Retaining any brochures, documentation, or advertising material detailing the satnav’s inclusion is recommended to support the claim.

This issue underscores the importance of clarity and transparency in vehicle sales, particularly regarding features that may later be subject to additional charges.