ConsumerDirect Appoints Gary Lu as Chief Financial Officer

By the Editorial Team · Sunday, July 19, 2026

ConsumerDirect Inc. has appointed Gary Lu as its new chief financial officer to manage the company’s financial operations and regulatory compliance. Lu’s extensive experience will support ConsumerDirect’s strategic growth and efforts to expand its subscription-based services in the fintech industry.

ConsumerDirect Inc., a company based in Irvine that specializes in consumer credit, money management, and privacy services, has named Gary Lu as its new chief financial officer. Lu, a certified public accountant with over 20 years of experience, will be responsible for overseeing the company’s financial operations, including cash and revenue management, forecasting, financial reporting, and ensuring regulatory compliance.

In his capacity as CFO, Lu will collaborate closely with ConsumerDirect’s executive team and board of directors to drive strategic planning and financial analysis. He will also play a key role in advancing initiatives aimed at expanding the company’s subscription-based business model and supporting data-driven decision-making processes.

Prior to joining ConsumerDirect, Lu held the position of CFO at Biomerica, Inc., and has a background that spans leadership roles in public companies, fintech startups, and Fortune 500 firms. His appointment reflects ConsumerDirect’s ongoing efforts to strengthen its financial management as the company continues to scale in the competitive fintech sector.

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