Craig Douglas, the British pop singer famously known as the “singing milkman” of the Isle of Wight, has died at the age of 85. Douglas rose to prominence in the late 1950s and early 1960s with a string of chart successes that epitomized a more traditional, ballad-driven style of pop music at a time when rock’n’roll was beginning to take hold in the UK.

Born Terry Perkins in Newport, Isle of Wight, Douglas was one of three sets of twins in a family of nine children. His early nickname stemmed from a holiday milk round he worked while still a teenager. He gained initial recognition after winning a talent contest performing “Love Letters in the Sand,” a song popularized by Pat Boone, which helped secure him a spot on a local variety show. There, he was discovered by the wife of music agent and songwriter Bunny Lewis, who provided Douglas with singing lessons and helped establish his stage name and entry into the professional music industry.

Douglas’s recording career took off in January 1959 when he signed with the Rank Organisation’s newly launched Top Rank record label. Despite the label’s short-lived presence and financial struggles that resulted in an £800,000 loss leading to its sale to EMI, Douglas stood out as Top Rank’s only British chart success. His early recordings included covers of American hits such as the Fleetwoods’ “Come Softly to Me” and Dion and the Belmonts’ “Teenager in Love,” the latter reaching the Top 20 despite stiff competition.

His breakthrough came with a cover of Sam Cooke’s “Only Sixteen” in July 1959, which topped the British charts for four weeks and became his signature hit. Over the following years, Douglas achieved several other Top 10 hits, including “Pretty Blue Eyes” (1960), “Time” (1961), and “When My Little Girl Is Smiling” (1962). In 1962, he returned to the Decca record label and also appeared in two British films, “The Painted Smile” and “It’s Trad, Dad!,” the latter reflecting British pop culture just before the Beatles’ rise to fame.

Despite continued recordings, Douglas’s chart success waned as musical tastes shifted. His October 1962 cover of Don Gibson’s “Oh Lonesome Me” reached number 15, coinciding with the release of the Beatles’ debut single “Love Me Do,” signaling a new era in British pop and a decline in popularity for artists like Douglas.

Although his mainstream recording career tapered off, Douglas continued performing on stage and on television well into the 21st century. He remained active despite health challenges, including osteoporosis diagnosed in 2009, which led him to use a wheelchair. In 2013, he released a new album titled “The Craig Douglas Project,” demonstrating his enduring commitment to music.

Douglas’s contributions to British pop endured in popular culture; notably, his version of “Teenager in Love” was featured in Dennis Potter’s posthumous 1996 television drama “Cold Lazarus.” Meanwhile, the Top Rank label that had initially signed him disappeared soon after his departure, marking the end of an era in Britain’s music industry.