Crumbl, a dessert chain known for its oversized cookies, has closed several stores nationwide, including seven locations in California. Among the shuttered outlets are two in Southern California, specifically in Westlake Village and Mira Mesa in San Diego. Additional closures in the state include stores in Paso Robles, Pismo Beach, Hanford, Ladera Ranch, and Cupertino. Across the country, the company has reportedly closed 57 locations, impacting stores in states such as Florida and Alabama.

Despite these reductions, Crumbl continues to operate more than 1,000 locations across the United States, with over 100 remaining in California. The chain was established in 2017 by cousins Sawyer Hemsley and Jason McGowan in Utah, where its headquarters remain. Since its founding, Crumbl has experienced significant growth, driven in part by viral popularity on social media platforms like TikTok, where it has amassed more than 10 million followers.

Crumbl’s menu features a rotating selection of cookies, often decorated with elaborate and unconventional toppings, including creative options such as an “everything bagel” flavor. Prices average around $5 per cookie. The company has expanded its reach through third-party delivery services and partnerships with celebrities including Kendall Jenner and Olivia Rodrigo.

However, the rapid expansion faced challenges in recent years. After securing up to $500 million in financing from private equity firms, the company encountered operational difficulties. In 2022, Crumbl was found to have violated child labor laws in six states. Additionally, an early 2023 attempt to promote “dirty sodas” failed to gain widespread traction. In May, McGowan and Hemsley stepped down from their roles as chief executive officer and chief brand officer, respectively, though they continue to serve on the company’s board.

Industry reports indicate that Crumbl’s foot traffic has declined since May, with sales in August falling approximately 70% compared to figures from two years earlier. Despite the closures and slower sales, the company has not indicated any plans to dissolve its operations.

Requests for comment from Crumbl were not immediately returned.