Brompton, the British manufacturer known for its folding bicycles, has sold stakes in its business to two investors as part of a strategy to expand internationally. French sports retailer Decathlon, through its investment division Decathlon Pulse, acquired a 10 percent share, while Chinese venture capital firm BA Capital purchased a 5 percent stake.
The combined transaction is valued at approximately £18 million. BA Capital is recognized for its early investment in the viral soft toy brand Labubu and holds interests in the collectible toy company Pop Mart.
Brompton intends to leverage the new capital and strategic partnerships to accelerate growth in overseas markets, building on its established reputation in the UK and Europe. While specific expansion plans have not been disclosed, the involvement of Decathlon, a major player in the global sports retail sector, signals a potential focus on broader international distribution and market presence.
The deal reflects Brompton’s ongoing efforts to secure funding to support innovation and competitive positioning in the folding bicycle segment, which has seen rising demand amid increased interest in urban mobility solutions.
