Display proper product pricing, Johor traders told

By the Editorial Team · Friday, October 2, 2026

Johor’s Domestic Trade and Cost of Living Ministry has launched a programme requiring tourist and ecotourism operators to display clear pricing to improve transparency and consumer trust. Starting at Kampung Sungai Melayu and set to expand statewide, the initiative supports a nationwide effort to promote fair pricing and regulatory compliance across major Malaysian tourist hotspots.

Tourist and ecotourism operators in Johor have been urged to clearly display product and service prices as part of an initiative to enhance transparency and boost consumer confidence. The call was made by Lilis Saslinda Pornomo, director of the Johor Domestic Trade and Cost of Living Ministry (KPDN), during the launch of the Johor-level Compliant Tourism Hotspot Zone programme at the Kampung Sungai Melayu Ecotourism Centre in Iskandar Puteri on Friday.

Kampung Sungai Melayu was chosen as the inaugural location for this programme, which will be expanded progressively throughout the state. The initiative builds on a prior market compliance programme conducted at eight public markets statewide, aiming to cultivate a trade environment characterized by transparency and ethical business practices.

Under the new scheme, tourism operators are required to prominently display prices for goods and services, including ticket fees for ecotourism activities. To support businesses, the ministry will provide “patuh” price tags designed to help clearly communicate pricing to the public. The programme combines advocacy, education, and coordinated efforts to ensure adherence to consumer protection regulations.

Datuk Pandak Ahmad, Kota Iskandar assemblyman, welcomed the expansion of this initiative, emphasizing that transparent management practices are crucial for maintaining and increasing tourist confidence. He noted that Kampung Sungai Melayu has seen significant visitor growth, attracting more than 18,000 tourists as of September 2026—surpassing the year’s initial target of 15,000 under the Visit Johor campaign. The site’s visitor base primarily comprises tourists from South Korea, Japan, and Europe. Authorities are aiming to reach 20,000 visitors by the end of the year.

This state-level programme aligns with a broader nationwide effort launched on September 12 by the KPDN to enforce fair pricing and lawful transactions across major tourist destinations in Malaysia. Aris Mamat, deputy director-general for Operations (Prevention) at KPDN, indicated that 16 tourist hotspots across the country, including several in Negri Sembilan, Melaka, and Johor, have been selected as pilot sites for this compliance initiative. The nationwide push underscores the government’s commitment to fostering a fair and transparent tourism market for both domestic and international travelers.

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