Don Don Donki, RedMart to join major supermarkets in displaying unit prices

By the Editorial Team · Wednesday, September 30, 2026

Singapore’s Competition and Consumer Commission and the Consumers Association of Singapore are expanding their unit pricing pilot to include more retailers like Don Don Donki and RedMart, a wider variety of grocery items, and online platforms starting October 1. This expansion aims to improve price transparency and help shoppers make better value comparisons across more products and channels, with ongoing consumer feedback guiding further refinements.

Singapore’s Competition and Consumer Commission (CCS) and the Consumers Association of Singapore (CASE) have announced an expansion of their unit pricing pilot programme to include additional retailers and a broader range of grocery products. Starting October 1, Don Don Donki and RedMart will join established supermarket chains such as FairPrice, Sheng Siong, Prime Supermarket, Cold Storage, and Giant in displaying unit prices for selected household items.

The initial pilot, conducted between September and December 2025, involved over 150 outlets from major operators including FairPrice, Sheng Siong, Prime Supermarket, Cold Storage, and Giant. During this period, customers were able to view unit prices for essentials like rice, meat, seafood, and formula milk powder, presented on a per-kilogram or per-100-gram basis to facilitate easier price comparison across brands and package sizes. Early consumer feedback indicated that shoppers found unit pricing helpful in making informed purchasing decisions.

Alvin Koh, chief executive of CCS, noted that unit pricing aids consumers in determining the best value when faced with products of varying pack sizes. He said the positive reception from the first pilot encourages the continuation and expansion of the initiative.

The upcoming phase will extend unit price displays to additional commonly purchased groceries such as flour, milk, butter, and sauces. While FairPrice, Sheng Siong, Prime Supermarket, Don Don Donki, and RedMart will begin the expanded pilot on October 1, Cold Storage and Giant will join a month later on November 1. Each retailer will run the programme for eight weeks.

Significantly, the expanded pilot will also incorporate online retail platforms. Sheng Siong and RedMart will start showing unit prices for selected grocery items on their e-commerce sites from October 1, with other major operators rolling out similar measures progressively.

CASE president Melvin Yong described the industry’s strong participation as promising for enhancing price transparency. He emphasized that this phase would allow consumers to compare unit prices across a wider product range and more retailers, including online stores. Yong also highlighted the importance of consumer feedback, which will be collected both in-store and through online surveys to help refine the programme.

Consumers can continue accessing unit price comparisons for more than 13,900 daily essentials through CASE’s Price Kalk mobile app. Further information is available online.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.