Dyson’s recently launched CameraJet electric toothbrush, priced at £419, is facing significant challenges shortly after its debut. The device, introduced by Sir James Dyson on September 1 in Paris, was marketed as a groundbreaking innovation in dental care featuring a built-in camera and artificial intelligence designed to detect spaces between teeth and floss while brushing. The product arrived in customers’ hands on September 4, but early users have reported a range of technical issues.

Mevin Babu, a London-based management graduate, experienced notable problems upon receiving the toothbrush. He reported that the device sprayed mouthwash uncontrollably, leaving his bathroom soaked, and soon after developed a fault that could not be fixed by any reset. Upon inspection, he discovered water intrusion had damaged the battery unit. Babu described the issue as a fundamental design defect and recounted that the toothbrush often mistakenly identified his face as a tooth gap, repeatedly discharging mouthwash into his eye without user input. After a protracted two-week effort, he finally received a refund from Dyson.

Babu’s experience is echoed by numerous others across social media platforms such as Reddit and Trustpilot. Users have shared videos and testimonials of leaking water tanks, battery overheating, and devices ceasing to operate altogether. The brush has acquired the nickname “ScameraJet” due to its malfunctioning camera and erratic spraying. Despite these reports, Dyson maintains that the toothbrush has not been recalled but acknowledged a "component issue" affecting a limited number of early production batches. The product has, however, been removed from Dyson’s website without explanation.

Among other dissatisfied customers is Wayne Goss, a prominent YouTuber with nearly four million followers, who described his CameraJet as spitting water into his eye and malfunctioning immediately out of the box. According to Goss, the device emitted a continuous beeping noise for hours and was entirely unresponsive thereafter. Initially, Dyson offered only an exchange rather than a refund, prompting Goss to publicly share his experience. He was later informed by the company that he was eligible for a refund. Goss lamented a perceived decline in Dyson’s product quality in recent years, despite being a long-time fan of the brand.

Industry voices suggest that Dyson’s accelerated product rollout, possibly influenced by competitive pressure from rivals like SharkNinja, could be impacting quality control. Adam Toner, technical director at consultancy Ripcord Designs, noted that rapid scaling of innovation can create difficulties in maintaining consistent standards.

In response to the issues, Dyson confirmed positive customer feedback on the CameraJet and said there was strong global demand, while reiterating that affected batches have been identified and the company is actively supporting impacted customers.