EBay announced plans to cut approximately 9 percent of its workforce as part of a broader effort to simplify its operations and redirect resources toward its fastest-growing business segments. The company, which employed around 12,300 people at the end of last year, expects the layoffs to affect about 1,000 employees.

Chief Executive Officer Jamie Iannone communicated the decision to staff in a memo, emphasizing the company’s strategic shift. The reductions follow an earlier round of layoffs in February, when eBay eliminated roughly 6 percent of its workforce, or about 800 jobs, also aimed at streamlining its operations.

EBay has differentiated itself in the competitive e-commerce market by expanding into authenticated luxury goods, collectibles, and refurbished products. These categories appeal to consumers willing to pay a premium for verified and valuable items. This focus has contributed to a notable increase in the company’s stock price, with shares rising nearly 40 percent this year, significantly outperforming the broader S&P 500 index, which gained around 12 percent over the same period.

A company spokesperson confirmed the planned job cuts but did not provide details about which departments or regions would be most affected. Iannone indicated that affected employees would be informed in the coming days.

The restructuring comes as eBay adapts to changing consumer trends and intensifies its focus on higher-margin areas of the business that have shown stronger growth potential. This approach is intended to enhance operational efficiency and position the company for continued competitive performance in a rapidly evolving online marketplace.