French Polynesia is pursuing a broader economic strategy aimed at reducing its heavy reliance on tourism, with the Economic Development Agency (ADE) playing a central role in driving diversification efforts. The public institution operates under the supervision of the territory’s Ministry of Economy and Finance and serves as a key intermediary between government and investors.

ADE Director Hinano Teanotoga described the agency’s mission as supporting both local and international project leaders by facilitating investment initiatives throughout the archipelago. The agency acts as a “one-stop shop” that assists with administrative processes, connects investors to regulatory frameworks, provides economic data and incentive programs, and promotes priority sectors.

Central to this effort is the territory’s CAP 2033 strategic roadmap, which seeks to promote sustainable and inclusive growth while expanding economic activity beyond tourism. The plan identifies tourism, primary industries, digital and audiovisual sectors, and energy as key pillars of future development. Teanotoga emphasized a focus on quality rather than volume in tourism, targeting 450,000 visitors annually by 2033. The approach prioritizes upscale resorts, guesthouses, and cruise tourism expansions, alongside strong protections for the environment and cultural heritage.

Beyond tourism, French Polynesia’s blue economy is emerging as a significant sector. The territory governs nearly five million square kilometers of oceanic space known as Te Tainui Atea. ADE is promoting a sustainable fishing industry that allows longline fishing certified by the Marine Stewardship Council while prohibiting purse seine and shark fishing, reflecting a commitment to responsible resource management.

Renewable energy also forms a key part of the economic diversification agenda. The territory reached nearly 50% renewable energy in its electricity mix in 2025 and aims to increase that share to between 55% and 60% by 2030. Innovative technologies such as Sea Water Air Conditioning, which uses cold deep-sea water for cooling buildings, have been introduced in major hotels and public infrastructure.

Looking forward, the ADE envisions positioning French Polynesia not only as a premier travel destination but also as a center for sustainable innovation aligned with global challenges. “French Polynesia is much more than an exceptional destination,” Teanotoga said, highlighting the territory’s active role in shaping a resilient and diversified economic model for the future.