A video featuring UK Foreign Secretary Ed Miliband has gained widespread attention on social media, reinforcing his image as the internet’s “awkward dad.” The clip, which has amassed around 1.5 million views, shows Miliband interacting with TikTok creator Feroz Khan during the United Nations General Assembly in New York.

In the video, Khan approaches Miliband with a series of questions in a format familiar to his online audience, starting with a compliment about the foreign secretary’s attire before asking about his occupation. Miliband responds by identifying himself as the UK foreign secretary and draws a comparison to US Senator Marco Rubio. When Khan admits unfamiliarity with Rubio, the foreign secretary elaborates that his job involves efforts “trying to make the world a better place.”

The moment that captured the most attention occurred when Khan asked Miliband about challenges he has faced in his career. Miliband answered candidly, recounting his unsuccessful bid to become Britain’s prime minister and emphasizing his perseverance despite the setback. This exchange, marked by a straightforward and somewhat self-deprecating tone, appeared to fuel the lighthearted appeal of the video.

Observers note that Miliband’s public persona has evolved significantly since 2014, when an image of him awkwardly eating a bacon roll became a viral meme, cementing a reputation for endearing social awkwardness. Now freed from party leadership, he appears more at ease embracing this facet of his public image, which resonates with younger audiences that often view such moments as relatable rather than embarrassing.

Public relations expert Mark Borkowski commented on Miliband’s newfound comfort with his “awkward dad” brand, suggesting it provides a form of authenticity in an era when many politicians seek carefully crafted images. Borkowski cautioned, however, that the appeal hinges on the spontaneity of these moments, warning that if such occurrences become overly staged or rehearsed, their charm risks diminishing.

The video also shows Miliband enjoying a vegan fruity flapjack, further emphasizing the informal tone of the exchange and adding to his approachable image on social media platforms. The viral clip is a clear example of how modern politicians are engaging with digital audiences in ways that embrace imperfection and humor.