Ellie Goulding has acknowledged a misstep after promoting pink diamonds sourced from a contentious mine in Western Australia, despite her long-standing environmental activism. The singer, who has been recognized for her work on biodiversity and climate issues, appeared at a London event earlier this month for the jewellery brand Boodles, showcasing pieces featuring diamonds from the Argyle mine.

Goulding expressed regret over the promotion, stating she was unaware of the environmental and Indigenous concerns tied to the mine. “Protecting the environment is a cause close to my heart,” she said. “I was not aware of the concerns surrounding the Argyle mine and I am grateful that it has been brought to my attention. You will certainly not see me wearing diamonds originating from the Argyle mine again.” She emphasized the rights of Indigenous and local communities affected by mining operations and called the incident a reminder to continue challenging established practices and improving awareness.

The Argyle mine, which ceased operations in 2020 after nearly four decades, has faced ongoing scrutiny for its environmental impact, particularly regarding the treatment of traditional owner lands. The Gelganyem Group, representing the traditional custodians of the mined territory, has voiced concerns about the site’s condition post-mining. Kia Dowell, chair of Gelganyem and a Gija woman, welcomed Goulding’s apology and highlighted the need for proper mine closure standards. Dowell underscored the importance of unrestricted access to the land without enduring risks and pointed to contaminants such as per- and polyfluoroalkyl substances (PFAS), known as “forever chemicals,” as among several unresolved technical issues raised by Indigenous leaders and independent experts.

Rio Tinto, the former operator of the Argyle mine, confirmed the mine’s closure and stated it is undertaking extensive rehabilitation efforts, including long-term monitoring and maintenance. The company affirmed ongoing consultation with the traditional owners and the Gelganyem Group concerning closure procedures and environmental safeguards, including PFAS management.

Boodles, which recently acquired the Argyle Pink Diamonds brand and inventory from Rio Tinto, has not issued a public response to the controversy. A source familiar with the company noted that Boodles does not control mining operations and indicated the acquisition included existing inventory and digital assets from Rio Tinto. The source added that pink diamonds have been used by various jewellers in their collections.

Goulding’s role as a goodwill ambassador for the United Nations Environment Programme and as an ambassador for the environmental organisation WWF has highlighted her commitment to environmental protection and Indigenous rights. WWF praised her advocacy on these issues and indicated it has engaged with her regarding the concerns linked to the mine, reaffirming its dedication to addressing mining’s environmental and social impacts.