Emirates has expanded its global tourism partnerships by signing seven new agreements with destinations across multiple regions, including the Indian Ocean, Europe, Southeast Asia, and the United Arab Emirates. The deals were finalized during the Arabian Travel Market 2026 event held in Dubai.
The agreements involve collaborations with Seychelles, Mauritius, Madagascar, Sharjah, Malaysia, Finland, and Western Norway. These partnerships are designed to enhance tourism through joint marketing efforts, travel trade initiatives, and familiarisation trips aimed at promoting the destinations within Emirates’ international network.
In addition to the new deals, Emirates renewed agreements with technology provider Huawei and retail operator Dubai Duty Free. These renewals will continue to offer Emirates passengers exclusive promotions and offers at the Duty Free outlets located in Terminal 3 at Dubai International Airport.
The airline’s efforts reflect a broader strategy to boost travel and tourism by leveraging cooperative arrangements that benefit both Emirates and its destination partners. These initiatives are expected to increase visitor numbers and enhance the travel experience by providing additional value and promotional support across the airline’s extensive route network.