The Emmy Awards have secured a new broadcast partner, with the ceremony set to move to Prime Video under a six-year agreement. The deal, valued at approximately £11 million annually, will make the event available at no additional cost to Prime Video subscribers.
This marks a significant shift for the television industry's most prominent awards show, which has traditionally been aired on broadcast or cable networks. The transition to a streaming platform reflects the broader trend of major entertainment events seeking digital distribution to reach evolving audiences.
Under the terms of the agreement, Prime Video will exclusively stream the VIP-filled ceremony, providing subscribers direct access to the event without extra fees. The partnership is expected to enhance the platform's premium content offerings and further solidify its position in live event broadcasting.
Details regarding the specific airing dates or additional coverage plans were not immediately disclosed. However, the multi-year arrangement indicates a long-term commitment to hosting one of the most significant gatherings in television entertainment on a streaming service.
